Teatro Vivo is a performing arts organization dedicated to producing bilingual theater that speaks to the Latinx experience. The goal for the mark was to take inspiration from the existing logo and bring it into a more contemporary space. The heart within the eye referenced the existing mark as well as the notion that the stories the company told were "the heart and soul" of the community. The eye ties in for visual performance and the rays reference imagery surrounding the virgin mary. The play between solid and outlined text gives Teatro a visual nod to the bilingual aspect of their productions.